MEET THE MANAGEMENT TEAM

1. Tell us a little bit about your background

My interest in engineering started in my childhood as a teenager building a model of a steam locomotive in my bedroom using a lathe purchased by saving my pocket money. After failing my A levels I worked as a locksmith designing a number of locksmith tools during this time before resuming study attending the University of Westminster where I achieved a degree with first class honours in mechanical engineering.

2. Tell us a little bit about your role in Aladdin

I founded NLB in 2002 after designing the first of the Aladdin Autovent valve, this valve was redesigned a few years later into a model which fitted the majority of radiators. In 2013 I designed the first EasyFit isolator valve. I continue to develop new products for the company in addition to ensuring our manufacturing processes continue to improve.

3. What do you do in your down time?

I enjoy the escapism of music and am a keen guitar player. When time and my knees allow I enjoy running and run the odd 10k race to keep my fitness levels up. Walks in the sunshine (or rain!) with my dog help keep me sane.

4. What excites you about working for Aladdin?

Solving problems is my passion and working at NLB gives me the chance to do that designing new products continues to be exciting. It’s hard to beat seeing something that was once in your head packaged, ready for sale and going out the door on the way to customers.

1. Tell us a little bit about your background

After graduating with a degree in History and Politics I lived in Switzerland and worked briefly in the shipping industry. A six month adventure exploring South East Asia, Australia and New Zealand ignited my passion for travel leading me to roles as a tailormade travel consultant and in business travel. I’ve been part of Aladdin since it’s early days, contributing to it’s growth and evolution.

2. Tell us a little bit about your role in Aladdin

I oversee the day to day operations of the business encompassing everything from product procurement and customer service to sales and HR management. I focus on developing strategic business initiatives, streamlining processes, and optimizing resource management, ensuring Aladdin’s continued success. I also attend industry trade shows to keep up to date with the latest innovations.

3. What do you do in your down time?

Staying active is a core part of my life. I’m a regular at Spin and Step Classes and enjoy running having completed numerous half marathons, including the London Royal Parks Half four times. I love spending time outdoors with our beautiful Springador called Cocoa. When I’m not on the move I’m an avid reader, usually juggling a physical book and an audiobook for my dog walks. My love for travel endures with many more destinations on my bucket list.

4. What excites you about working for Aladdin 

It’s exciting to contribute to a company which designs and makes ground breaking products contributing to the fight against climate change. Everyday is different at Aladdin and brings new challenges I love this variety and embracing the challenges.

1. Tell us a little bit about your background

My career trajectory is a testament to my versatility and drive. Armed with a City & Guilds in Business and Finance, my journey began in sports retail before a thrilling pivot into private investigation. Subcontracting for major finance companies, I honed my skills in fraud, deception, trace, and recovery, navigating high-stakes scenarios with precision. This diverse background laid the foundation for a seamless transition into the plumbing and heating industry, culminating in the role of Sales Director at Aladdin Products Ltd.

2. Tell us a little bit about your role in Aladdin

At Aladdin, I am responsible for both domestic and global sales and marketing strategies, spearheading technical support, delivering presentations and demonstrations, and providing strategic oversight to the entire sales division. This role is a dynamic blend of technical expertise and strategic vision.

3. What do you do in your down time?

Beyond the boardroom my life is an adventure. Whether conquering hills and mountains, pushing limits in spin classes, or exploring the globe, a passion for fitness and travel fuels downtime. And of course, there are the essential dog walks!

4. What excites you about working for Aladdin?

What truly ignites my passion at Aladdin is the opportunity to directly engage with diverse sectors of the industry. This isn’t just about sales; it’s about forging collaborative partnerships with independent and national organisations, leveraging Aladdin’s engineering prowess to innovate and develop products that champion environmental sustainability. I am committed to driving growth while actively reducing the industry’s environmental footprint, making every day an exciting step towards a greener future.”

1. Tell us a little bit about your background

I started working in Electrical Engineering in 1993 in North London, I learned as much as I could and was able to work up to Department Supervisor in the Specials Department at Tunewell Transformers. After a break in my career to have children, I decided to go back to Engineering work and applied for an Assembly position at NLB Engineering/Aladdin.

2. Tell us a little bit about your role in Aladdin

I started working for Aladdin in 2008 on the Assembly line for Autovents, over the years I have worked on all the models we produce at Aladdin, working my way up to the role of Production Manager.

3. What do you do in your down time?

In my spare time I like to be outdoors when the weather is fine, I do a lot of camping and own a 1968 VW Beetle so merging those two pastimes I end up at a lot of VW Festivals over the summer months. I also like Paddleboarding, crochet and reading.

4. What excites you about working for Aladdin?

I love the innovation and inventing side of Aladdin Products, its always exciting when we have new projects to work on and I enjoy helping with the R&D side of things, when I have time. My favourite job is packing & dispatching orders, I like to make sure all the goods leaving are well packaged and tidy before they leave our premises.